Creating your business web site |
Target AudienceBefore you even start designing a website take some time to figure out who your target audience are? what kind of information are they more likely to appreciate? Information that is important to customers may not necessarily be as important to your suppliers, thus knowing who is going to read that information is critical and saves you the trouble of delivering irrelevant information. Once you have figured out the target audience, ponder around the question of the type of content to provide and how often it should be updated. How much of that information should be made available and so forth. Web site structureWhen it comes to the structure of your website, readability is just as important as the ability to being found on the internet. Before anybody is going to read your content, they will have to find it first. The most natural way of getting found on the internet is by being crawled and indexed by major search engines. Thus your pages must have metadata with relevant titles, keywords and descriptions of your page content. Search engines keep this information so that users searching for content relevant to your page can be directed there. When it comes to human readers, a home page or landing page is perhaps the most important page of your website. This is the first page that customers (visitors) will see. It is important that this page carry relevant and captivating information, otherwise people will get there and click away without looking at what your business has to offer. Other important features of a good site structure are "contact us", after your potential customers have read about your offering, you want to make sure they have means of communicating with you if they have additional questions or need to place orders. Thus it is important to provide contact information to your potential customers. This can be a phone number, physical address and/or email. You pick the easiest or several of those methods and put them on the site. The about component of your site is also important. Most people would like to know who they are dealing with, thus giving them descriptions of what the business does, who is involved and all that essential information creates confidence in the consumers. You can be as creative as you can, but do not let your creativity take over your website's ability to communicate the core message. Make sure that your site is easy to navigate, in other words make it easy for your visitors to find the information they are looking for without having to think too hard. |
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