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Profitability Ratios


Now that you have covered the other ratios, here we will touch on something that is extremely important for every business. We are talking about the business’ profitability. Profitability ratios are a measure of the management or owner’s ability to turn a profit using available resources. Bellow are some of the profitability ratios used to measure the business’ long-term financial health. Remember, these numbers are expressed as percentages.

Return on sales


This methods is also well known in the business world as profit margin. This is a measure of what is left in the business after taking out costs and expenses from sales or revenue. In mathematical terms, you take the Net Income and divide it by Net sales.

Return on Assets


This is a measure of how effective management or owners are in using the business’ assets to generate a profit. In Mathematical terms, we are talking about dividing the Net income by Total assets.

Return on Equity


This is otherwise known as Return on Investment or ROI . This is a measure of management or owners ability to maximize return on owners investment into the business. Here, we are talking about dividing Net Income by the value or owner’s equity.


Gross Margin


This is otherwise known as gross profit, which basically is taking your net sales, take out the costs of goods sold; whatever you have remaining you divide by net sales.

Depending on the industry of your business, it may still be acceptable to have some lower ratio and be profitable. To make sure that your business is truly profitable, you should use more than one measure of profitability.



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