Retaining existing customers |
Why bother when they are already buying from you?The fact that they bought from you today does not guarantee that they will come back. Thus the need to truly understand what makes your customers buying from you again and again is critical. In addition to knowing what they want, being able to communicate the benefit of doing business with you is just as critical. This is why you may have noticed that every time you buy something from a retail store, everybody is eager to give you some sort of discount for participating in their special programs; which basically is a way of getting your contact details and keeping in touch with you as a potential repeated customer. What exactly do customers wantCustomers are like any other human being, they are social beings. They want o feel a sense of belonging, which is why most of them are eager to join associations or membership schemes that benefits their self-interest. In addition to that, people tend to buy things that make them feel better, fitter and healthier, whether that is in the form of food, clothing or any other product or service. Any business that cares about retaining customers must start looking at ways that their products or services will help their customers fulfill their needs. A sense of achievement is among the key factor in retaining customers. This has been used by many practitioners in different industries. One practical example is making consumers feel the sense of achievement after selecting a product or service that they feel like they made some savings. Membership discounts and other forms of rewards to customers are examples of that technique. People like to get things they need when they need it. This is becoming increasingly common in today's self-serving society. People would pay a premium price to get a more personal and relevant service than stick with the one-size-fits-all products and services. Thus being able to person they can relate to instead of a bureaucratic business entity is critical to customer attention. If you feel like you can not provide them with personalized attention and services they need, a competitors are probably happy and lining up outside your door to snatch your customers away. |