Calculating Return on Investment (ROI)
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Return on investment is considered to be the overall profit or loss on an investment. It is usually expressed as a percentage of the total amount invested or the amount on the business' balance sheet. This is used as a measure of the business' profitability. It also measures the owners' or managers' ability to generate profits from available investments. As you might have already noticed, If the business' operations does not generate enough net earnings at the rate that exceeds its borrowing costs, that business is likely to experience trouble. In simple terms you are doing business at a cost that is higher than your earnings, in other words you are running a loosing business.
How to calculate Return on investment (ROI)?
The general formula for calculating return on investment is as follows:
ROI = (Net profit/total investment) x 100
For example: If you run a business and your net earning is $25 from a total investment of $400, your return on investment would be calculated as follows:
ROI = (25/400) x 100
= 0.0625 x 100
= 6.25%
Calculating ROI using the Du Pont formula
The Du Pont formula is a little more complicated in the sense that it takes into account taxes and sales. The formula is as follows:
(net profit after taxes/total assets) = (net profit after taxes/sales) x (sales/total assets)
For example, if you run a business and your net profit after taxes is $35, your total assets adds up to $450 and your sales are $600. Thus your return on investment using the Du Pont formula will be calculated as:
=>(35/450) = (35/600) x (600/450)
=> (35/450) = (35/600) x (600/450) -- convert to percentage by multiplying by 100 on both sides
=> (35/450) = (35/450)
7.77% = 7.77%
It is important that you understand what you are measuring Are you measuring sales, assets or equity, are your net profit figures before or after tax figures? Mixing these figures without a good understanding of what you are trying to measure may lead to decisions made based on inaccurate data.
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