It’s an uphill battle these days when it comes to standing out from a vast ocean of online content consumed by millions of people every minute. You’ve probably even thought of doing a corporate video in Sydney just to show that your business is not left out as the whole world shifts to a digital economy a.k.a. “Industrial Revolution 4.0” We just needed an antagonist like COVID-19 to shake things up for us. So cool, you seem to be on your way to digital greatness as you get some experts to help you out. But the question remains: Will you stand out amongst the crowd?
There are claims that there are over 800 million videos on YouTube, only the data god knows how many of them are actually corporate videos that try to entice every Australian. While you do not have a corporate video production house working for you, getting your message across online is a total chore. If anything, they’re the guys you need by your side right now, working for you and planning the most awesome content possible, to help you stand out just like this video feature from SBS.
If you are deadest in creating a corporate video in Sydney then the first thing you need to do is to just be crazy creative in thinking about your content. People already have a preconceived notion about corporate videos: sleek, monotonous, “gray”, cold, inauthentic, and so on… If you want unicorns puking rainbows in your corporate video, then it’s worth a shot as long as it gets your message across… in an interesting way.
Deliver the unexpected
Predictability is the worst enemy of innovation. And innovation is highly valued if you want your corporate video production to rise above the rest. One phenomenon linked to this is the birth of so-called “easter eggs” in videos, little tiny unsuspecting things in the video that bear meaning. Little surprises like these when tied to other experiences like on-ground activations and digital events, will make your corporate video working twice as hard for your marketing.
Viral is gold
The internet universe is very different. Sometimes it’s the worst that comes out the best and most popular. Think about viral videos. Viral videos are never elegant or polished. Most of them are awfully wrong, funny, surprising, and such. When thinking about a corporate video in Sydney, the ones that stand out are the ones that are actually odd right? So do not be afraid to think outside the box. In today’s generation, if you want to stand out, stand up and be different!
Would a corporate video help your business? Learn more with the experts at https://captiv8.com.au/.